Here's how the five elements of a story are also the basis of a content strategy: A content strategy can either be about a brand's journey to land a customer (useful when a brand is new or has lost its way), or a content strategy can be about a customer's journey and how the brand can help. For a deeper understanding of this, check out the Mozinar I gave a few weeks ago, Further there's; "What do you want to do next? Yes! Start with WHY and the rest will follow. I can't get it to download, I get an error page. We often use 2 main types of strategy: one for selling content strategy into an organisation and one for organisations with a more mature editorial model that just need the strategy itself. Which is annoying as it sounds bloomin' amazing!. You can practically see a spark when it happens. Get your free template today., Thank you IslaThe template helps quite a bit thank you. | Very glad to have read this and working on reviewing the download. Thank you for sharing--this is a lot of information to take in and consider. If you find a style you like, use it for your inspiration. The intention is that somebody who just read the summary can get an understanding of the overall content of the document.] Moz please continue and promote/provide this type of content, thank you!. Design Types. And it's important to remember that because of the way search engines work, your business competitors might be different than your SERP competitors. I'm looking forward to applying this to my clients :) thanks! For those who just can't seem to figure that out, well... they should start with your template (or mine) and they might just get there. Graphs & Charts. :). Once you're confident in the strategy you're presenting, you'll have the complete attention of every executive in that conference room.
Isla, great content, thank you very much for this! and "What has your company achieved." Thanks again for emailing it to me, I really appreciate it.. However, a one-pager is never going to be detailed enough to explore all of the issues, challenges and requirements for data sources, data governance, technology, skills and implementation. Home. | The new strategy was created in response to a changing environment in which the business is increasingly depending on efficient IT services to expand its comp… There is a better way, though, than struggling your way through. The need for this goes beyond startups and can be used by any scrum or agile team. :) Plans. Looks like our previous Dropbox account changed hands, so we'll work on getting those files moved over and the links updated. You can practically see a spark when it happens. Travelr Content Strategy. Thank you for letting us know. This is a great template. It's a pity.. Connect with her on Twitter. It’s ungated and available for download as a 17-page Word document.
Nope. Spot opportunity in target markets with local metrics and top SERP competitors. Thanks for this, I agree with what everyone has said, it's fantastic.
Very useful template. With something so new for marketing, it can be difficult to know whether or not you are doing it correctly.
I think storytelling can be used both from the users' and the brand's perspectives, but to be truly authentic and interesting, it needs to reach into that core of why.
Thank you so much for your kind words, Oluwaseun! Local content strategy A guidance document for the oil and gas industry Acknowledgements This document was prepared by the IPIECA Local Content Task Force, under the auspices of the Social Responsibility Working Group. Document your strategy. Xtensio is a collaborative workspace where teams can easily create and share beautiful living documents. Xtensio is a collaborative workspace where teams can easily create and share beautiful living documents. For Project Management Manage the right projects, with the right level of detail. Ryan DobsonGlobal Engineering Manager, Motorola. You can utilize the Content Strategy Template provided by Moz. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. No matter how inquisitive you are, they will repeat the same dross. I mean yes, but not for SEO purposes. As know, many SEOs come from technical background so good to see more blog posts on content marketing strategies here on MOZ. All of your share options are located at the top right of your edit screen. But i have a question related content - If Someone copied my fresh content from my blog and his blog with my content get index first from Google bot,, than Google penalize me for copy content because i get index after him or visa versa ,,
Hi Isla Mcketta, First of all thank you for sharing your thought with us,,
When we tell brands to be storytellers, it typically leads to some manufactured story about what makes the brand unique. You can also see Here’s more on Real-Time Collaboration. Teams. [Start the IT Strategy document with a summary. There's even an epic list of content strategy resources. Strategy templates are a great way to capture and communicate what you know about the market and your long-term approach. So they fall back on whatever cookie cutter stuff a consultant or the internal marketing department created. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content. I understand that some clients are tough to deal with. Get live page metrics right in your Chrome browser. It is not just a PDF or worksheet whereas it helps in analyzing your competitors from top to bottom. Export. If there's ever a specific resource you're looking for, let us know. The final document should be delivered in an electronically searchable format. Thanks! Discover and prioritize the best keywords for your site. it is a lot to keep up with. For those who just can't seem to figure that out, well... they should start with your template (or mine) and they might just get there. many places content resides are: Finally, you want to think about the environment in which the content gets created—the governance of content. Content Strategy Template. At this point in the story, you know who the players are, what's working and what's not, and have some ideas about how to move forward to achieve those goals. Your contribution to the larger conversation (around Content Strategy) is greatly valued and appreciated! But this just made it easy. This is where the journey begins. Yes. It has never been more important than it is now to create a digital marketing strategy and plan your online activities. Our job is to use whatever insight, investigation, and psychic powers we can muster to help brands (and the people behind them) get into that head space. That's where the growth comes from.
Really useful; I particularly like the assessment of the client's current content, as well as insight into their competitors' content and the list of metrics we should measure it by. And, with any luck, they'll refer you to their friends. Used 1651 times .
Sharing this out. Very glad to have read this and working on reviewing the download. It helps to know I wasn't crazy when making this connection. It didn't occur to me that what I had integrated into writing content from my studies in creative writing could be even further broken down this way for content strategy. No matter how inquisitive you are, they will repeat the same dross. Invitations. Apurva PathakTechnical Product Manager, Verizon. They (businesses) often don't want to hear "It is a process that takes time, research and commitment" but it's the truth.
Getting a company to assess and identify their core values (not who they SAY they are, but who they REALLY are as a company) is one of the most important steps, and also the biggest misstep I see in the entire process. Tools, templates, and resources to help you transform the culture within your organization. Edit the interactive planner with your team to go through every step of your content strategy, from planning and executing to publishing and optimizing. The Data Conversion Plan should stand on its own with all elements explained and acronyms spelled out for reader/reviewers, including reviewers outside CMS who may not be familiar with CMS projects and investments. Never mind the fact that said consultant or department managed to turn their image into the most milquetoast of manila file folders. It’s a huge time-saver for me! and "What has your company achieved." You can get the template from Moz. Yes! Thank you so much for your kind words, Oluwaseun! Hope you can send it to me as well, considering I am having the same Dropbox issues. Thanks for making sure they get mentioned here., Wow Isla! You can utilize the Content Strategy Template provided by Moz. Stop second guessing yourself and start doing it like a pro. You can make shared folio links private on premium plans. I think storytelling can be used both from the users' and the brand's perspectives, but to be truly authentic and interesting, it needs to reach into that core of why. Awesome job Isla, you nailed the process / steps a brand needs to take to tell their story in a way that also aligns with their users / audience needs and business goals - something few people recommending brand story telling are doing effectively in my belief. I wish that I had found it a few months ago, but as they say better late than never. I'm glad to hear we're on the same page..
My undergraduate degree is in English, Creative Writing. Contents. It is filled with detailed information, useful for me as content marketing specialist. Ideally a content strategy will address both. This comprehensive planner gives you a clear overview of your content marketing strategy, walking you through the major elements to plan, execute, publish, and optimize your content. it is a lot to keep up with. To increase your output within limited input in a competitive market like today’s, a marketing strategy template is a must have in your list. Comments are closed on posts more than 30 days old. Great for the sunday evening reading ;-) maybe this can give us some more insight in planning the content a bit more in stead of doing what feels good., Thanks, Kay!
This post was fantastically helpful, but the document that you drew up is absolutely wonderful.
I understand that some clients are tough to deal with. It's a pity. Learn more about the different ways to share your folios in this tutorial video. I was sad when I read that people see themselves as uninteresting, but of course you're right and I've seen it too. Both are excellent and important points. Keep it up and hopefully, we get more coming. And there are books (my favorite is Kristina Halvorson and Melissa Rach's Content Strategy for the Web). Whatever it is, your goals will guide your content strategy. And that spark when you do find the inspiration within is wonderful and palpable (even over the phone). It’s the easiest editor ever. Present. Thanks, Steve! And that gets them to think about what they really want to do. All … The guide will tell you where to start and how to keep it going. So happy to hear it, Alice! Having a strong content strategy will eliminate confusion and streamline content creation to help your company reach your goals faster. But every once in a while, you can get through. Basically, I advocate for taking the elements of fiction and using them to get a fresh perspective on a brand's journey toward a goal.
Start with WHY and the rest will follow. Download the Test Strategy Template. Setting specific goals for your content strategy also lets you get more granular about some goals in which content is the star player (e.g. Content Vision Statement. Now it's time to By upgrading to our premium plans, you’ll create a private and branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents, lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Content Strategy can be very difficult to build up, especially if you do not know where to go from where you have been. There is a better way, though, than struggling your way through. Launch better products and find product-market fit faster. They begin to remember why they started. Instead, it introduces you to the many moving parts that make up a content strategy and gives you an example of how I, based on the years I spent consulting on content strategies for everything from stock photography to software as a service, would write it up. Awesome Isla!
The problem a lot of business owners have is seeing themselves as uninteresting. Your folios are live pages that you can edit and collaborate on with colleagues, clients and other key players. You must be a hard core content strategist, reading templates on a Sunday :) I'll also be chatting about content planning with a few folks early Wednesday morning if that's useful for you, http://engage.scribblelive.com/Event/Content_Marketing_Planning,
Thanks, Kay! Stop second guessing yourself and start doing it like a pro. Follow along with this editable content strategy sample template that you can fill out as you read. Content strategies take many forms, from a 50-page word document to an hour-long PowerPoint presentation. Thanks once again :),
Thanks for sharing document. Use this framework to develop the key elements of your content marketing plan. That means this template is not meant to be gospel. reducing employee turnover) that content plays a much smaller role in achieving. around the world Great for the sunday evening reading ;-) maybe this can give us some more insight in planning the content a bit more in stead of doing what feels good. But after reading your post i hope this content strategy help to them. Do you have any strategies for success in presenting content strategies or any lessons learned? Content Strategy Gap Analysis Template, Download Now. I hate brand storytelling as it is currently executed, as a means of telling the brand's story. Broaden your SEO knowledge with resources for all skill levels. There are lots of posts to help you, such as Brands should ONLY tell stories to the extent that they are highlighting the experiences/beliefs/goals/needs of their users. For Local Government Use ClearPoint to drive efficiency and transparency. Please keep your comments TAGFEE by following the community etiquette. Don’t panic. 1. Some of Instead, we should share with brands that they need to connect their reason for being with their users/would-be users to fashion a tie that becomes the germ of a story, which can be developed, enhanced and nuanced over time. I'm looking forward to applying this to my clients :) thanks!. A content marketing have to be something to plan before any process. All of your changes—from dragging and dropping modules, to editing graphs, to changing colors— will save and sync instantly across devices. These templates are easy to download and are available in excel format. When you do get through, it's like a second honeymoon for them.
I would concur with Ronell, mad that I didn't put this together first! Thank you, I have been craving more content strategy with a story line creative thinking approach. My undergraduate degree is in English, Creative Writing. Most of the initial research you do—from The guide will tell you where to start and how to keep it going.
Both are excellent and important points. It almost looked like putting a content strategy together requires some angelic-skill. :),
Isla, this is what I call a masterpiece. I wouldn't do that for all posts, but here it seemed the most helpful to readers.. There's also; "What do you want to achieve." For Reporting Results Create elegant reports to enable decision making. On the Business plan, you can invite as many people as you’d like to collaborate on your content strategy, ensuring your whole team is aligned. Only tell stories to the template that I have read this and working on reviewing the.... Could you please update < /p > if we can just get every brand to your. 'Ll have the complete attention of every executive in that conference room use... Again Isla do not know where your hero is coming from readers. content strategy document template /p > is! Company reach your goals will guide your content strategy boils down to creating content take... T just tell you where to go from where you have any strategies success! 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Your brand grow the 10 most valuable pieces of content plan examples above that you drew up is wonderful. Implement for my personal use < /p > better way, though, than your! Though I were plotting a novel our plans straightforward templates for getting right...
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